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The dating that is location-based Happn has launched a brand new function that enables users to deliver full-length Spotify tracks one to the other. Happn users can stream the tracks straight through the software and show their favorite Spotify songs entirely on their dating pages, although the French startup says this has no intends to make use of that information to influence matchmaking. Users who aren’t members that are spotify just receive and send 30-second videos of tracks.

Happn announced the functionality that is new a press seminar Thursday night in Paris, where CEO and Founder Didier Rappaport described it as an all-natural extension associated with the company’s matchmaking philosophy. “Music, since possibly the start of the whole world, happens to be an exceptional method of expressing feeling,” Rappaport stated in an meeting after today’s statement. “And conference individuals can be an exceptional feeling.”

Happn, which can be available on iOS and Android os, is much like an even more intimate (plus some would say more stalker-friendly) version of Tinder. The software makes use of location information in order to connect individuals who cross paths with each other, and shows both the date and location where they intersected, in just a radius of approximately 250 meters. Like Tinder, users is only able to talk they cross paths with, how many times they’ve intersected, and a more precise indication of their location — from 250 meters up to 100 kilometers if they like one asian women with another, but unlike its US rival, Happn keeps a running display of everyone. That may produce for a few uncomfortable circumstances. Utilize the software for a few weeks and it becomes simple to determine that the girl you have crossed paths with 47 times probably lives or works on your own block.

Since releasing early a year ago, the software has drawn 4 million users, up from 1 million. It is now available much more than 20 major urban centers (it established in ny in September), as well as the company intends to expand to brand brand brand new areas within the months that are coming. The application is free to download and use, though men need certainly to spend to deliver “charms” (roughly the same as a Facebook poke) — 10 charms for $1.99, or 250 for $29.99.

“Love is a lot more complex than that.”

Happn’s Spotify function is component of an API integration, rather than a partnership or commercial contract. However the music streaming business has made techniques to grow beyond its old-fashioned desktop and mobile platforms. Final month, Spotify finalized a multi-year deal to create its music to Starbucks coffee stores, also it hit an identical partnerships with Uber later a year ago. In April, the organization announced a “Playlist Targeting” system enabling brands to utilize listener information to focus on particular demographics.

For Happn, the Spotify integration might be viewed as an endeavor to help keep speed with Tinder. With a believed 50 million active users, Tinder’s account nevertheless dwarfs Happn’s, and contains additionally added brand brand brand new features atop its swipe-left-and-right that is standard binary. Just last year, it launched A snapchat-like function called “Moments,” that allows users to fairly share pictures that expire after twenty four hours, as well as in April it included Instagram integration on individual profiles. And though you can find dating apps that match users centered on their music passions, Happn claims no interest is had by it in utilizing algorithms to get in touch singles.

“we shall never ever do matchmaking because somebody likes the music that is same that’s generally not very our concept,” Rappaport stated. “Love is a lot more complex than that.”